Sunday, June 12, 2011
blog 3
In this ad, they are trying to promote the alcohol skyy vodka by making it seems like a high class drink. They use a city life at night background to purposely extract the viewer's view from the bottle of alcohol and make them focus on the background and other aspects instead. The city background contributes to an impression of the upper class. For example, they use nice furniture, elegant interior design to bring out the beauty of the logo instead of the drink itself. The ads creates an image of guys being able to get sexy ladies by drinking skyy. The point of this ads was not only to advertise the alcohol itself but to give us the image of how they can transform a bottle of alcohol into a beauty. If we look closer at the bottle, there's nothing special about it. It's just blue with the name SKYY on it. But with all other details around it, it make us focus on it instead. By looking at the lady and gentlemen and the room they are in, they portray a view of luxurious. As I said before of how guys can attract ladies by drinking it, it clearly shows that drinking the beauty of this alcohol makes you sexy yourself as well. By combining all these details together they turn a regular drink into a luxurious and elegant drink. If they didn't advertise this ad, skyy vodka would be a normal drink. People would just drink it like normal alcohol. They wouldn't care if it's high class or whatsoever. If we were to do a survey on how many people like skyy vodka, Im pretty sure the results won't be that high. But, once this ad comes out to public, the standard of a normal bottle of alcohol will rise to the top making it a luxurious drink. Imagine how a regular bottle of alcohol turns into one of the leading sell of alcohol by just one ad. That would be pretty crazy.
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Hello Victor, I understood the aspect of social identity on class in your blog. However, I do not completely agree when you said " The ads creates an image of guys being able to get sexy ladies by drinking skyy." I think you should include that this ad makes Skyy Vodka seem like only high class, top of the line and the "rich and famous" drink this. I agree with your argument that if it were not for this advertisement, people would not think so highly of it. Similar to my blog entry, I wrote that the display of alcohol in the martini cup gave it the elegance and class, compared to it being in a normal drinking cup. I also strongly agree about transforming the bottle into beauty because afterall, alcohol does have that effect. Overall nice blog entry, it was a little condensed I feel like you could have expanded more on the sexual orientation aspect of social identity, just to back up your point that men are able to get sexy ladies by drinking Skyy. There were a couple of grammatical errors but you got your points across clear. Good work!
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