As I was looking for some race and gender ads, I came across the models from Abercrombie and Hollister. I would say that they choose model based on race or gender. Also, from their physical body. In a way or so, you could count that as discrimination. It is also one of the most well known companies of employment discrimination in America in recent years, at least from my perspective. It targets late teen and twenty-something crowd but apparently the clothing chain prefers this crowd to be white and male. I remember hearing from my friend that there was this one brown girl who applied for a modeling job at Abercrombie but didn’t get hired. The reason for it was because of her veil that she wears. I guess its part of her religion. Due to the fact that she can’t model because she’s wearing a veil is an act of discrimination to her and to her religion. There were even some cases where workers filed a class action lawsuit against the company for being racist discrimination. They felt that the company assigned them specific tasks and areas to work in based on their ethnicity. Another victim was an African American college student where she was assigned cleaning and other menial jobs. She was fired soon after. In my opinion this is based on race discrimination, just like how they didn’t hired the brown girl who have a veil on her because it’s religion. If you look at all the models for Abercrombie, majority of them are blond, with slim body. Some might say it’s because of sales business so they have to pick blond models but they can’t avoid the fact that they are being discriminating to other races. Because the world view social identity as discrimination, company like Abercrombie decided to follow it and hired potential people that can earn money for them. It’s also a part of stereotype where they hired people because of race and gender. They most likely hired white blonde males because of their slim body that other can’t attain. Take Asian for example, different races are born with different body features which makes the blond have a higher advantages than the Asian. In the end I think, company like this affect our social identity of who we are. They discriminates our race on certain jobs and even if one accepted one, they are forced to become what they company want them to be.
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